Either it is a special recepie that was passed on from generation to generation, or it reminds them of "the good ol days" when their grandmother used to cook this dish that blew everyone's mind 🤯, there is a convincing story there. Most food truck owners have a story behind why they started this business.
Your food is personal, convey your message But if your foodtruck has some smart branding, cool attractive colors, and gets people excited, the chances are, you have grabbed their attention and curiousity, and that attracts them towards you. A dull food truck with a monotone design will probably not attract customers even if it offers the best food among the ones around it.
Remember the only way someone will notice how great your food really is, is by first noticing you exist! This means your truck needs to stand out, and for that to happen your branding and logo play a huge role. All the owners of the food trucks regardless of what type of food BBQ🍖, Taco 🌮, Hamburgers 🍔, Pizza 🍕, Noodles 🍜, or more 🍣 🥗 🍩, believe they have an edge and something unique, but when put next to 10 other trucks in an festival how do you attract the crowd? Its not the food that attracts at first, it's the truck In the US alone we have over 35,000 food trucks and clearly this is a growing market compared to the 20,000 back in 2020.
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